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The Importance of Personalized Email

When you get an email from someone, do you look at the return address?  If it's coming from what is supposed to be a company and has an address that links to AOL or Hotmail, does it make you suspicious, or at least question the size and status of the company? What these people are missing is personalized business emails.

Personalized business emails are an integral part of looking professional. Just as you would not go into a business meeting in a ripped t-shirt, sending a professional e-mail with a childish email address has the same impact on the recipient.

Businesses toss out resumes all the time from potential employees who have less than professional email addresses, having another businessperson send an email with that kind of address will likely not be tolerated either.

Getting Personalized Emails

Now that you understand the importance of personalized e-mails you need to understand how to get one. While you may not have started your business website yet, that does not mean you can’t have a business email address.

Once you know the company name you are going to use, you should register that domain name. As soon as the domain name is registered, you can not only build a website on it, but also have personalized email addresses created with the '@yourcomany.com' ending on them. This is much more professional looking than "JoeyBoy@Aol.com'.  Setting up these personalized emails usually takes just a few minutes through your web hosting service.

Personalized Emails Where You Need Them

There are two ways to use a personalized email. You can set up a new mail account to retrieve that email at given intervals or you can have it set up as a forwarding email. If it is going to be some time until you set up your business website, and are only good at checking one e-mail account, this may be the best option. The e-mail will be automatically forwarded to the email account you check all the time so you will see it when it arrives.

Defending Your Company Name

When you purchase a domain with your company name you will not only be able to create those personalized emails and have a place to build your website down the road, but you will also be protecting your company name as a domain name. If you wait too long to make a domain name purchase, you may end up out of luck finding that someone else has already purchased it.

Once you know you are going to take a professional route in your life, there is no need to keep the juvenile email addresses you may have been using in the past. In order to get respect from your first communication, you need an e-mail address that shows you are a professional in the business world, and should be treated as such. Personalized email addresses are a way to create the professional look you need in a digital world.